A good relationship with your clients is essential for surviving as a freelancer.

You’ll be relying a lot on your reputation and recommendations from past clients to drum up new business, more so when you’re just starting out.

For that reason alone, it’s essential to have a good working relationship with your existing clients to ensure they put their contacts in touch with you.

So what do you need to do to see that they’re happy?

 1. Keep in touch

man in suit talking on phone

If a client has to constantly chase you about their work, they won’t be too happy. You can probably kiss that glowing recommendation goodbye too.

A short, friendly email keeping them aware of your situation goes a long way.

If you’re going to be unavailable for a day or two, send them a quick email telling them so. Then send another when you’re back, letting them know that you’re working on their project again.

Keeping them in the loop is one of the best ways to keep clients happy as it shows a level of professionalism and respect for them.

 2. Work quickly

clock time 9 30

Don’t leave your client or others waiting on you for work.

If a clients sends over a small job that will take me less than an hour to complete, I’ll stop what I’m working on, do it, and send it straight back to them.

This way it’s one less thing to worry about and I’m not delaying a project and holding up other people who are working on it.

If your delay causes your client to miss a deadline, don’t expect repeat business from them.

3. Be flexible

superhero graphic designer

As a freelancer, you must be flexible.

The reason most businesses use freelancers in the first place is for that exact reason. They can call on them as and when they need them, which often is at the last minute.

If required, you should be prepared to work late or over the weekends to meet their urgent deadlines and take a day or two off during the week to make up for it.

Be the hero who saves the day and you’ll be top of the recommendation list.

Just be sure your invoice reflects your weekend work. (Hint, try charging double).

How do you keep clients happy? Let me know in the comments below.

Read more from Paul Murray at http://www.paulmurraydesign.com/blog